OwlVision: Cold email deliverability and copywriting consulting
We help B2B SaaS companies, digital agencies, and recruiting firms optimize their cold email infrastructure and messaging strategies to book more discovery calls and land more customers.
"I can't recommend Marty enough to any organization that wants to see their sales skyrocket."
Matthew Lee, Sales Director at Medallia
We help your team:
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Set up your email deliverability infrastructure to achieve world-class cold email open rates. Over 33 different variables contribute to great open rates (75% and above in most cases), and we help you identify and configure them all correctly. Nothing else matters if your email doesn't land in your prospect's primary inbox.
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Edit and optimize on your email copy to achieve higher reply rates. Making it easy for prospects to quickly read and express interest in your emails is a core component of every successful cold email strategy.
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Review the intricacies of your email personalization and sending strategies (custom variables, sending schedules, rotating messaging between inboxes, etc.). We help you piece all the puzzle pieces together to drive more pipeline and close more deals.
Results after 45-60 days of working together:
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Receive a minimum 65% open rates across all cold email campaigns, will likely be 75%+
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Boost your positive reply rate between 50-200%+ compared to your current rates
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Leverage best practices for:
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Setting up new domains and inboxes for cold email
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Monitoring, repairing, and achieving high inbox deliverability at all times
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Scaling up your cold email campaigns with personalization
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Writing great email copy
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Ways to split test messaging that optimizes for positive replies
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Understanding what components of your campaigns lead to great open and positive reply rates
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Have a battle-tested personalized outbound email playbook to follow for the rest of your company's existence
What to expect during months 3+ of working together:
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Weekly monitoring of domain and inbox health to ensure you're maintaining great deliverability
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Messaging review sessions to help split test new email structures, call to actions, and sending strategies
"Marty is truly the definition of a go-getter, and he consistently exceeds expectations."
Emy Manuso, Sales Development Leader at Remote
